I recently worked with a remarkable lady ‚Georgina Corscadden, CEO of Peak Connexxion Training to produce a video to highlight an intercultural business exchange programme they operate. The programme is packed into an intense week of activity and interaction for the visiting group, in this case , from Germany. The participants got to meet people from industry such as the Irish Exporters Association, IDA marketing specialists, leading innovators in retailing such as Dundrum Town Centre and even a ministerial meeting and tour of Dail Eireann.
The challenge here was to capture the essence of this and to get the views of participants as to the benefits to their own businesses.
It is courageous to invite video into this mix given the hectic schedule of events.
However when you engage with Georgina and Peak Connection you know that the results are going to be very positive and worthwhile.